Media / News

Press Releases (Media Coverage)

ShopAdvisor, NinthDecimal and Mobee Team Up for a Webinar on How to Make Proximity Marketing Campaigns Achieve Their Full Potential

February 7, 2017 — ShopAdvisor, NinthDecimal and Mobee have joined forces for an informative webinar on some of the most crucial stages of a digital proximity marketing campaign. They will cover how often overlooked elements within the preparation, execution and measurement stages could be the most important keys to unlocking successful drive-to-store campaigns.

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ShopAdvisor Exceeds Growth Expectations for 2016 and Receives Additional Funding From Its Investors

February 6, 2017 — ShopAdvisor, Inc., the leader in drive-to-store mobile proximity marketing announced today that it has received additional material funding from its current investor syndicate, including Jeff Papows, CEO of ShopAdvisor. The funding comes on the heels of ShopAdvisor exceeding its business objectives in 2016, including growing revenues by more than 300% year-over-year and expanding its customer base across many segments including CPG, apparel, food and beverage, health and beauty, consumer electronics, retailers and digital agencies.

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LSA’s 2017 Ad-to-Action Award Program Receives 172 Entries from Local Marketing Ecosystem, Announces 22 Finalists - See more at: http://www.thelsa.org/lsa/press-center/lsas-2017-adtoaction-award-program-receives-172-en-6986.aspx#sthash.sm73Q9K7.dpuf

January 24, 2017 — TROY, Mich., January 25, 2017— Today the Local Search Association (LSA) is announcing the finalists for the 2017 Ad-to-Action Awards, a program dedicated to celebrating innovation in the local media and marketing industry. With 172 entries across 11 categories, this year’s program attracted entries from some of the most prominent media publishers, agencies and technology providers in the local marketing industry. - See more at: http://www.thelsa.org/lsa/press-center/lsas-2017-adtoaction-award-program-receives-172-en-6986.aspx#sthash.sm73Q9K7.dpuf MOBILE eKomi: eKomi provides the e-commerce community with customer feedback and marketing services ShopAdvisor: ShopAdvisor enables agencies, brands, retailers, publishers, and shopping malls to power mobile shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations.

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Former Toys R Us and Hasbro Executive Joins ShopAdvisor for Informative Post-Holiday Proximity Marketing Webinar

November 28, 2016 — ShopAdvisor welcomes Ira Hernowitz for a webinar to explain how brands and retailers can effectively use proximity marketing to drive post-holiday shoppers into brick-and-mortar locations for returns, gift card redemptions and year-end deals. Join ShopAdvisor and former SVP of Marketing for Hasbro, Ira Hernowitz, for an informative webinar to learn how shopper data, location awareness, product availability, and intelligent content can create more valuable mobile campaigns to increase post-holiday in-store shopping, gift card redemptions and year-end purchases. “With shopper behavior evolving at an unprecedented rate, and the blurring of where brick and mortar ends and online begins, access to the type of data available through ShopAdvisor is essential to maximize engagement with your customers both pre and post holiday. No one can afford to abdicate consumers in today’s hyper competitive environment,” says Hernowitz. Who: Jeremy Daly, CTO, ShopAdvisor and Ira Hernowitz, former SVP Marketing, Hasbro and EVP, Toys R Us What: For brands and retailers the week following Christmas is just, if not more crucial than Black Friday. For most, it’s their second highest sales week of the year. So what can brands and retailers do after the Christmas shopping rush to capitalize? How can they stand out from the crowd and get their share of post-holiday shopping, returns, gift card redemptions and year-end purchases? Studies show post-holiday returns are a great opportunity for retailers to acquire new customers, as well as re-engage existing customers. Additionally, getting consumers into brick-and-mortar locations to return unwanted holiday items makes them more likely to end up making another purchase. Brands and retailers also know that having accurate product availability information is crucial to making sure the shopper gets what they want. With the week after Christmas being one of the most competitive times for brands and retailers, it is imperative to make sure consumers are receiving hyper targeted messaging, compelling in-store offers, real-time product availability and an experience that will leave them jolly into the next year. The webinar will cover: -How to effectively use proximity marketing to drive post-holiday shoppers into brick-and-mortar locations for returns, gift card redemptions and year-end deals -The importance of product availability, specifically after Christmas -Delivering compelling shopper experiences that are relevant to brands and retail stores -The data you need to optimize post-holiday shopper’s path to purchase When: Tuesday, December 6, 2016 at 1.30 PM EDT Where: GoTo Webinar - register at https://attendee.gotowebinar.com/register/5836695182544828931?utm_swu=3064

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Former Toys R Us And Hasbro Executive Joins ShopAdvisor For Informative Post-Holiday Proximity Marketing Webinar

November 28, 2016 — ShopAdvisor welcomes Ira Hernowitz for a webinar to explain how brands and retailers can effectively use proximity marketing to drive post-holiday shoppers into brick-and-mortar locations for returns, gift card redemptions and year-end deals.

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ShopAdvisor and Mobee Partner to Make Hyperlocal Proximity Marketing More Effective

November 15, 2016 — ShopAdvisor, the leader in drive-to-store retail proximity marketing analytics and mobile shopping, and Mobee, an offline data and insights platform that uses crowdsourcing to collect, organize and analyze consumer data at scale, today announced a partnership to deliver the industry’s most granular, real-time product availability information for hyperlocal proximity marketing campaigns. The partnership marries ShopAdvisor’s deep understanding of shopper activity, location and in-store product availability, with Mobee’s real-time insight into what consumers are seeing on the shelf.

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November 15, 2016 —

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ShopAdvisor Named Nielsen Connected Partner

October 20, 2016 — ShopAdvisor, Inc., the leader in drive-to-store retail proximity marketing, announced today that it is an inaugural member of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry. This Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world. Through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

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ShopAdvisor and Gravy Analytics Webinar Explains How Brands and Retailers Can Utilize Event Attendances to Power Mobile Proximity Marketing Campaigns

October 7, 2016 — Attend a webinar hosted by ShopAdvisor, Inc., and Gravy Analytics to learn how to turn consumer attendances at events of all kinds -- sporting, cultural and educational -- into opportunities to engage with consumers through compelling mobile proximity marketing campaigns.

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ShopAdvisor Webinar Explains How Brands and Retailers Can Make Their Mobile Proximity Marketing Campaigns Stand Out During The Holiday Shopping Season

September 9, 2016 — Attend a webinar hosted by ShopAdvisor to learn how to use shopper data, location awareness, product availability, and intelligent content to create more effective mobile campaigns that increase in-store shopping.

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ShopAdvisor Launches Enhanced End-to-End Proximity Marketing Platform

August 23, 2016 — ShopAdvisor, the leader in drive-to-store retail proximity marketing, has delivered a major enhancement to its platform. Leveraging the company’s acquisition of Retailigence earlier this year, the new version features across-the-board enhancements to its Product Intelligence, Context Intelligence and Shopper Intelligence modules. ShopAdvisor has also introduced new advancements to its appNET and its Retail Partner Program, which extend the scope and value of the ShopAdvisor ecosystem for all participants -- consumers, media/publishers, brands, retailers, agencies, and mall operators. The new version of the ShopAdvisor Platform enables quick and cost-effective development and execution of proximity marketing campaigns, which deliver personalized and compelling shopping experiences that take shoppers from their smartphones into stores to purchase products.

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ShopAdvisor, Aisle411, Unacast and GeoMarketing to Discuss the State of Mobile Proximity Marketing and Opportunities for Optimizing the Shopper’s Path to Purchase

August 5, 2016 — A webinar hosted by ShopAdvisor, Aisle411, Unacast and GeoMarketing that informs attendees about the state of mobile proximity marketing and how retailers, brands and others can optimize their product availability and location awareness to maximize shoppers’ product options and accelerate their path to in-store purchase.

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ShopAdvisor Adds Industry Veterans to Executive Team

May 31, 2016 — ShopAdvisor, the leader in retail proximity marketing, analytics and mobile shopping, has added three seasoned software and retail industry executives to its management team. Joining the team are Dave Cocca, Chief Product Officer, Bill McLaughlin, VP of Marketing, and Mark Bell, VP of Sales. Collectively they bring more than 70 years of experience in helping companies develop innovative products, grow awareness, accelerate revenue growth, increase profitability, and attain market-defining leadership positions. These appointments come on the heels of the company’s acquisition of Retailigence, a provider of real-time, in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores.

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ShopAdvisor and Gravy Partner to Expand Location and Proximity Marketing Capabilities

May 10, 2016 — ShopAdvisor, the leader in retail proximity marketing analytics and mobile shopping, and Gravy, the only location-based customer intelligence platform based on verified local event attendances, today announced a partnership to deliver enhanced location verification services to retailers, brands, media, and consumers. ShopAdvisor will integrate Gravy’s Location Verification Service, which includes its TruLife segments and AdmitOne™ attendance verification technologies. Adding Gravy’s solution to ShopAdvisor’s Intelligence Suite enables the companies to deliver more contextually relevant content experiences with more geo-precision than ever.

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ShopAdvisor Acquires Retailigence

April 18, 2016 — ShopAdvisor, the leader in retail proximity marketing, analytics and mobile shopping, has acquired Retailigence, a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores. By combining ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online and local inventory products with Retailigence’s real-time intelligence on the availability of those products across 200,000 brick-and-mortar stores, consumers will have an unprecedented, end-to-end mobile-enabled shopping experience that can take them from product discovery to hyper-localized in-store purchases. Through this acquisition, ShopAdvisor has more than doubled in size and boasts a significant number of brand name customers spanning the media, brand manufacturers and retailers, including: Hearst, Time Inc., Conde Nast, Vince Camuto, Levi’s, GUESS, Kmart, Pepsico, P&G and Walgreens, among many more.

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ShopAdvisor to Host Webinar on Proximity Marketing Campaign that Delivered Record Results for Leading Fashion Publisher and its Retail Brand Partners

March 1, 2016 — Attend an Exclusive Webinar to Learn How Proximity Marketing Done Right Can Deliver Foot Traffic and Increase Sales.

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ShopAdvisor Caps Off Successful 2015 - Names Jeff Papows CEO

January 26, 2016 — ShopAdvisor, Inc., the leader in retail proximity marketing, analytics and mobile shopping reported strong results for 2015 and has named technology industry veteran, Jeff Papows, as CEO. In 2015 the company added numerous brand names client across retail and media industries; passed the 2 million mark in downloads of its app; experienced an 160% increase in Powered by ShopAdvisor campaigns; and saw its customers achieve record-breaking results with their ShopAdvisor powered proximity marketing campaigns.

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ShopAdvisor's Top Tips for Getting the Most out of Your Phone While Holiday Shopping

December 15, 2015 — Whether shopping from the couch or muscling your way through the throngs of other shoppers in stores and malls, smartphones can be the best companion for finding that perfect gift or best deal. ShopAdvisor, the consumer shopping app and mobile proximity platform, has this advice on how to use smartphones to make holiday shopping productive and cost effective.

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ShopAdvisor Data Reveals Shoppers Get More Sentimental as the Holiday Approaches

December 8, 2015 — When it comes to holiday shopping, big-ticket items such as TVs, computers and headphones may be the focus for Black Friday and Cyber Monday, but according to research from ShopAdvisor, shoppers are now turning their attention to more traditional gifts - think cozy sweaters, classic handbags, jewelry and personal care products.

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The Gift Wish List: ShopAdvisor Survey Reveals What's Hot for the Holidays

November 24, 2015 — With the holiday shopping season now in full swing, shoppers are increasingly utilizing their mobile devices to find gift ideas from their favorite blogs, Web sites, magazines, brands, and retailers. ShopAdvisor has culled shoppers' intentions from these sources to compile a list of the most popular gifts for this holiday season.

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ShopAdvisor and ELLE Proximity Marketing Initiative Delivers Record Results

November 10, 2015 —

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ELLE launches mobile marketing initiative powered by geofence and beacon technology with partners ShopAdvisor, Swirl, Gimbal and RetailMeNot

August 26, 2015 — ELLE Magazine announces the launch of Shop Now! With ELLE, an innovative first-of-its-kind venture that connects consumers to their favorite brands and provides them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

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New ShopAdvisor Data: Black Friday Deals A Far Cry from Season's Best: December 18 Reigns Supreme for Savings In-Store and Online

November 12, 2014 —

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ShopAdvisor Expands Executive Team with Two Digital Media Pros

October 7, 2013 — Industry Experts Bring Publishing, New Media Technology and Advertising Expertise to Shopping Experience Company.

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It's Launch Time, Do You Know Where Your Products Are?: Maximizing Buying Options and Increasing Drive-to-Purchase with More Precise Product Availability Information

January 1, 1970 — Attend a webinar hosted by ShopAdvisor and ChannelAdvisor to learn about how using product availability information can help to maximize consumers’ buying options and increase drive-to-purchase.

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ShopAdvisor, NinthDecimal and Mobee Team Up for a Webinar on How to Make Proximity Marketing Campaigns Achieve Their Full Potential

January 1, 1970 — hopAdvisor, NinthDecimal and Mobee have joined forces for an informative webinar on some of the most crucial stages of a digital proximity marketing campaign. They will cover how often overlooked elements within the preparation, execution and measurement stages could be the most important keys to unlocking successful drive-to-store campaigns.

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